InQpharm launches Appecal™, a natural appetite management product

In response to consumer demand for new weight management solutions in the rising trend of global obesity, InQpharm is launching Appecal™, a natural appetite management product. Appecal™ has been classified as a Class IIa medical device, which allows therapeutic and medical claims across 27 European countries.

Approved in the EU for the treatment and prevention of obesity, Appecal™ provides a pleasant feeling of satiety that will benefit consumers who want to eat less and those who experience compulsive eating urges and binge eating. Appecal™ helps them to train their body to need less food (reduced portion size) and, thereby, to manage their weight more effectively.

Appecal™ has high-swelling, viscosity and bulk-forming capabilities and helps to control appetite and hunger pangs by promoting a pleasant feeling of satiety. It contains a proprietary ingredient, Redusure, a specialised fibre complex derived from the tuberous roots of the plant Amorphophallus konjac, which is water-soluble and can swell to up to 50 times its original size! There are many clinical studies available on the efficacy of the active ingredient used in Appecal™ in weight loss through appetite management.

InQpharm launches Appecal™ in the two main EU markets - UK and Austria. Subsequent launches will be in Germany, France, Belgium and the Netherlands in the next few months and we expect new distributors will want to sign up and capitalise on this growing market. Appecal™ is a safe and natural alternative to drugs. It does not have any pharmacological, immunological or metabolic action and has no known harmful side effects. Its safety and efficacy are assessed under Medical Device Directive 93/42/EEC and offers claims approved EU-wide.

Vivian Cheh, Marketing Director, comments:"Comparing global segments, the appetite suppressant and satiety category of the weight management products market is projected to be one of the hottest trends in Europe, thus we are responding to consumer demands for more innovative, natural and healthy products that provide sustainable weight loss. There has been a rapid development of satiety products for the past year as satiety offers the advantage of simplicity. Many weight loss programmes fail because of an unmanageable appetite. Appecal™ provides a simple solution and one that complements our successful range of weight management products." Euromonitor report 2009

For further information please email: enquiries@inqpharm.com