InQpharm launches its new corporate identity

InQpharm unveils its new corporate identity today (30 May 2009) to reveal its new visual identity, vision, mission and values. The company has undergone a rigorous review over the last six months and the new identity represents InQpharm’s positioning as one of the leading global pharmaceutical innovators in the market.

By capitalising on the changing market conditions through its innovations, platform technologies and ability to get its products to market quickly, InQpharm is in an excellent position to fill pipelines and provide new pharmaceutical innovations in areas of high unmet need.

InQpharm pioneered obtaining European medical device licences for its weight and allergy management products, which gives the products approved claims. They have also reduced the time to market by providing regulatory affairs support and marketing turnkey solutions that their partners can adopt for their own country.

Moving from ‘creating natural synergies’ to ‘innovating for life’, InQpharm believes this better reflects its vision of creating a healthy life for all. The company’s strategy of focusing on new technologies and product development using naturally-derived ingredients to create safe, side effect free alternatives is now reflected in the colours of green for naturally-derived products, blue for strength and innovation and orange for passion for people.

The values of innovation, integrity, quality, synergy and care were developed by all staff based at InQpharm’s headquarters in Kuala Lumpur, Malaysia. 

Carin Beumer, Chief Financial Officer, comments: “There continues to be a substantial demand for innovative healthcare products, by the pharmaceutical industry and consumers, especially for products derived from natural sources. Branded drug patents are facing expiry and as pharmaceutical companies find that their time to market is slow, they are looking for ways to fill their pipelines; we are ideally positioned to capitalise on this opportunity.” 

“InQpharm has achieved significant growth and has been very successful over the last four years and it was time to review and update our identity to reflect the changes in the company. I have always had a passion for developing natural products for treatment and prevention. Our mission of ‘innovating effective and safe natural therapeutic products’ will help achieve our vision of ‘creating a healthier life for all’ and is one that truly reflects our positioning as a dynamic global player in the market.”

For further information please email: enquiries@inqpharm.com